NEWSLETTER
LEGACY FUTURE OF INNOVATION
THIS MONTH'S FOCUS
PAST EVENTS
EVENTS IN FEBRUARY
Beverly Hills Pre-Launch Networking Event (Feb. 11)
Immersive Retail - Tomorrow is Today! (Feb. 13)
NYC Digital Mastermind (Feb. 24)
Mrs. European Universe (Feb. 27)
EVENTS IN MARCH
Oscars Viewing Gala (March 2)
International Women's Day Gala (March 8)
NFL Alumni Golf Tournament (March 9)
FUTURE EVENTS
EVENTS IN MARCH
NYC Digital Mastermind (March 17)
Kentucky Digital Mastermind (March 31)
Washington DC Digital Mastermind (March 31)
EVENTS IN APRIL
Watches and Wonders Geneva 2025 (April 1-5)
Zurich Pre-launch Networking Event (April 14)
Atlanta Pre-launch Networking Event (April 17)
LEGACY IMPACT ACADEMY
We’re extending our offer to give you even more opportunities to grow and scale your business! Unlock AI-powered tools, expert mentorship, and funding opportunities to take your success to the next level.
MEMBERSHIP PLANS
$197/mo
$97/mo + $197 Sign Up Fee
$1997/yr
$997/yr
Expert Mentorship – 12 masterclasses from industry leaders
Funding Access – Grants up to $50K & investor connections
AI Tools – CRM & automation for scaling
Global Networking – Connect with top entrepreneurs
12-Week Accelerator – Fast-track your startup’s success
Limited-Time Offer: Unlock Exclusive Bonuses Before May 5th, 2025!
ELEVATE PAST EVENTS
BEVERLY HILLS PRE-LAUNCH NETWORKING EVENT
On February 11, 2025, from 6 PM to 8 PM, Payam Safa and Craig Shah hosted the exclusive ELEVATE Mastermind Prelaunch in Beverly Hills. This elite gathering brought together top entrepreneurs and industry leaders for high level networking and strategic insights. Setting the stage for the Beverly Hills Chapter, the event marked the beginning of a powerful platform for innovation, collaboration, and business growth.
VRM & ELEVATE EVOKE COLLABORATION
On February 13, 2025, VRM and ELEVATE Mastermind joined forces for Immersive Spatial – Tomorrow is Today, a groundbreaking virtual event redefining business networking through XR (VR/AR/360) technology. This collaboration, fueled by EVOKE and VRM’s strategic partnership, brought together industry leaders to explore the future of immersive marketing and professional connections. With cutting-edge virtual reality solutions, attendees engaged in high-impact discussions, interactive networking, and next-level brand experiences. This event marked a new era in business innovation, leveraging immersive technologies to transform how entrepreneurs and brands connect in the digital world.
NYC DIGITAL MASTERMIND
On February 24, 2025, Gabriel Covington and Craig Shah hosted an exclusive Digital Mastermind Event, bringing together forward-thinking professionals for an insightful discussion on cryptocurrencies. Attendees had the opportunity to network, exchange ideas, and gain valuable perspectives on the evolving digital economy. The event was a dynamic space for learning and forging new connections, making it a memorable evening of innovation and collaboration.
MRS. EUROPEAN UNIVERSE
Craig Shah was proud to be one of the sponsors of the prestigious Miss European Universe and Mrs. European Universe pageants, held on February 27, 2025. These international competitions go beyond beauty, empowering women and giving them a platform to make a difference in the world.
Miss European Universe is a renowned European competition that celebrates true beauty, femininity, and nobility, while Mrs. European Universe recognizes remarkable women who inspire through their grace, intelligence, and achievements. This extraordinary event brought together influential leaders, visionaries, and change-makers, reinforcing the importance of empowering women to use their voices for positive impact.
Craig Shah’s commitment to excellence and empowerment was showcased through his sponsorship, supporting a cause that aligns with his vision of leadership and global influence.
OSCARS VIEWING GALA
On March 2, 2025, the Oscars Viewing Gala delivered a night of glamour, prestige, and star-studded excitement. This VIP Red Carpet Celebrity Event brought together A-list celebrities, industry leaders, and influencers for an unforgettable evening filled with style, sophistication, and celebration.
Guests experienced the thrill of walking the iconic red carpet, surrounded by flashing cameras and exclusive interviews, immersing themselves in the energy of Hollywood’s biggest night. The evening featured premium cocktails, gourmet cuisine, and world-class entertainment, all set against a backdrop of luxury and elegance.
This elite gathering was more than just an event—it was a celebration of success, creativity, and the power of storytelling in the entertainment industry.
INTERNATIONAL WOMEN'S DAY GALA
The International Women's Gala, held on March 8, 2025, was a grand celebration of leadership, empowerment, and technological evolution. Proudly sponsored by Craig Shelly Beverly Hills, this prestigious event honored influential women who are shaping industries, breaking barriers, and leading the way in innovation and business. Women are not just participants in the future of AI and technology - they are creators, leaders and change-makers driving the transformation. Their vision, resilience, and ingenuity fuel advancements in industries ranging from business and finance to healthcare and artificial intelligence. The gala served as a platform to recognize these contributions, emphasizing the vital role of women in leadership and innovation. AI is opening doors for women by bridging opportunity gaps, automating business processes, and creating new pathways for success. Whether through AI-powered mentorship platforms, enhanced business efficiency, or greater accessibility to leadership roles, technology is enabling women to thrive in a rapidly evolving world. This event was more than a celebration-it was a call to action to continue fostering inclusivity, innovation, and leadership on a global scale. As AI continues to revolutionize industries, the influence of women remains indispensable in shaping a smarter, more equitable future.
NFL ALUMNI GOLF TOURNAMENT
AI is transforming the sports industry, and its impact was evident at the NFL Alumni Exclusive Golf Tournament held on March 9, 2025, at the Omni La Costa, Carlsbad, California. Sponsored by Craig Shah and EVOKE, this prestigious event brought together former NFL stars, industry leaders, and entrepreneurs for a day of networking, competition, and innovation.
From AI-powered golf analytics enhancing player performance to smart event management solutions optimizing guest experiences, technology played a key role in elevating this exclusive gathering. Attendees witnessed firsthand how AI is revolutionizing sports, offering real-time data, predictive insights, and personalized engagement. As the game evolves, so does the way we experience it. AI-driven advancements in sports are not only enhancing athlete performance but also redefining fan interactions, making events like this even more immersive and data-driven.
ELEVATE FUTURE EVENTS
Join us at ELEVATE and connect with visionary leaders, innovators, and high-net-worth individuals shaping the future. Our exclusive networking events provide unparalleled opportunities to build meaningful relationships, exchange insights, and unlock new possibilities for growth. Don't miss out on our upcoming experiences designed to inspire and elevate your journey.
AI & AUTOMATION
Introducing AI-Powered GPT Bot Assistance, offering a suite of intelligent bots designed to streamline business development. From crafting pitch decks and conducting SWOT analysis to structuring legal entities and refining investor strategies, these AI tools provide expert guidance at every stage. Entrepreneurs can leverage bots for financial projections, brand identity, tech integration, and networking with high-net-worth investors. Elevate your business with cutting-edge AI support while connecting with top industry leaders at EVOKE's exclusive events.
FUTURE OF INNOVATION
Breaking Boundaries, Creating the Future
Innovation is no longer a choice-it's a necessity. As industries evolve at lightning speed, those who embrace change and harness the power of innovation will lead the way. At EVOKE and ELEVATE Mastermind, we are committed to driving forward-thinking conversations, fostering strategic partnerships, and equipping leaders with the insights needed to stay ahead. From emerging technologies and AI-driven solutions to transformative business models, the future is being shaped by visionaries who dare to think differently. Join us as we explore groundbreaking trends, connect with industry pioneers, and ignite the next wave of innovation that will redefine success.
The future belongs to those who create it. Are you ready to elevate?
MEET OUR VISIONARY FOUNDER
CRAIG SHAH
CEO & FOUNDER OF ELEVATE, EVOKE IMMERSIVE TECHNOLOGIES & CRAIGSHELLY BEVERLY HILLS
"Create a Life and Business with the Philosophy of Gratitude, Love, and Proven Wealth-Building Strategies”
Welcome to the ELEVATE community of dreamers and achievers! I’m Craig Chirag Shah, the Founder and CEO of CS Beverly Hills, ELEVATE & EVOKE immersive technologies.
My journey from 1994 to 2024 has been a whirlwind of massive wins and hard-learned lessons. Through it all, I’ve embraced every setback as a stepping stone, not a stumbling block.
This relentless mindset led to the creation of ELEVATE Mastermind in 2014, a venture born from a deep desire to give back and spark positive social impact, especially in volatile times.
I have battle-tested strategies and formulas that are meticulously crafted and developed a comprehensive manual that can scale any product, service, or technology.
My signature program, "IF I CAN, YOU CAN," is a blueprint that has empowered countless businesses to leap from struggling startups to multimillion-dollar enterprises.
Over the past 30+ years, I’ve cultivated a vast network of high-net-worth individuals and built an ecosystem that minimizes the chances of failure.
This ecosystem is powered by our AI-driven, fully autonomous technology platform, complemented by a unique Strike Force team and our Venture Studio and Capital Arm, which funds visionary projects.
If you’re ready to build multiple seven-figure businesses, let your money work for you, and join a community of innovative change-makers, ELEVATE is your gateway. Together, we can build your own mastermind and unlock doors to possibilities you never imagined!
ELEVATE AMBASSADOR HIGHLIGHTS
FROM LEADERSHIP TO LEGACY
How Women Entrepreneurs Can Leverage Technology For Lasting Impact
Mutiat Adebowale
Legacy is often associated with wealth, family, or philanthropy. However, in today's digital world, technology plays a crucial role in shaping Legacy. For women entrepreneurs transitioning from senior corporate roles to business ownership, technology provides unparalleled opportunities to create lasting impact beyond their active involvement in business operations
TECHNOLOGY AS A LEGACY BUILDER
A lasting business legacy is no longer just about building a successful company; it's about sustaining relevance and impact. Technology enables entrepreneurs to scale, automate, and extend their influence beyond a single generation. For women moving from corporate leadership to entrepreneurship, leveraging digital tools can redefine their success and long-term impact.
KEY TECHNOLOGIES FOR LEGACY BUILDING
1. Digital Presence and Thought Leadership
A strong online presence through websites, social media, and digital content allows entrepreneurs to establish authority and connect with a global audience.
ACTION STEPS:
Create a personal brand website.
Develop consistent thought leadership through blogs, podcasts, or video content.
Utilize AI tools to repurpose and expand content reach
2. Automation and AI-Powered Business Models
Automation streamlines business operations, allowing entrepreneurs to maintain efficiency without hands-on management.
ACTION STEPS:
Implement AI chatbots for customer management
Automate marketing and client onboarding processes.
Use AI analytics to refine business strategies.
3. Online Education and Digital Products
Sharing expertise through online courses, e-books, or membership communities creates a passive income while extending on entrepreneur's influence.
ACTION STEPS:
Develop online courses or e-books capturing unique insights
Offer mentorship programs with digital learning components
Build subscription-based knowledge-sharing platforms
4. Scalable Tech-Driven Business Models
Technology enables entrepreneurs to expand their business beyond traditional barriers, reaching global markets through SaaS, e-commerce, and digital marketing.
ACTION STEPS:
Use SaaS models to scale services.
Leverage global e-commerce platforms
Optimize digital marketing strategies for wider reach
Overcoming Tech Adoption Barriers
Common challenges include tech overwhelm, skill gaps, cost concerns, and mindset shifts. Solutions include:
• Starting with essential technologies
• Investing in training and mentorship
• Using free or low-cost digital tools initially
• Adopting an experimental mindset to embrace digital transformation
Technology is a powerful enabler for female entrepreneurs looking to build a business legacy that endures. By strategically integrating digital tools, automation, and scalable business models, women can ensure their impact lasts for generations. The future of business legacy lies not only in what is left behind but in how today’s leaders embrace technology to shape a lasting, transformative presence.
THE FUTURE IS BRIGHT - CREATING YOUR LEGACY
Kate McKay
INTRODUCTION
The future doesn’t happen to us—it’s built by us, brick by brick, decision by decision. As you reflect on where you are and where you’re headed, I want you to realize something profound: you have everything within you to create a life of meaning, impact, and purpose. The idea of legacy can feel like a lofty goal, but it’s not about being perfect or doing it all. It’s about showing up, living intentionally, and creating something that matters—not just for you but for those who come after you. Legacy is about contribution, and that contribution is amplified when it comes from a place of gratitude.
WHY NOW IS THE TIME TO BUILD A LEGACY OF GRATITUDE
The world is waiting—waiting for people who are bold enough to show up with integrity, courage, and purpose. And here’s the truth: the noise, the distractions, the chaos of modern life aren’t going anywhere. But that’s why leading with gratitude matters. It’s not about escaping the chaos; it’s about thriving in it by recognizing what you have and using it as a foundation for impact. Gratitude isn’t just a mindset; it’s a strategy. When we build from a place of appreciation, we attract more opportunities, strengthen our relationships, and make decisions that align with our highest purpose. The Elevate community embodies this principle—bringing together leaders, innovators, and visionaries who understand that wealth, success, and influence are magnified when shared.
KEY POINT 1: BUILDING A LIFE OF PURPOSE AND IMPACT
A life of impact doesn’t require grand gestures or perfect conditions—it’s built in the everyday moments. It’s in the way you show up for your family, your community, and your work. It’s in the decisions you make to stay aligned with your values, even when it’s hard. Living with gratitude and ambition means you don’t just chase success; you create a life that matters. It’s about leaving people better than you found them, whether through your actions, your example, or the ripple effects of your service. Purpose isn’t something you stumble upon—it’s something you live into, day by day.
KEY POINT 2: LEGACY THROUGH INNOVATION - THE EVOKE PHYGITAL MARKETPLACE
Legacy isn’t just about what we leave behind; it’s about how we shape the present. The Evoke Phygital Marketplace is a powerful example of how innovation and gratitude intersect to create lasting impact. By bridging the gap between digital and physical experiences, Evoke is redefining how communities connect, collaborate, and build wealth. Through this marketplace, creators, entrepreneurs, and visionaries have a space to bring their ideas to life, leveraging technology to amplify their reach. When we invest in platforms that empower others, we extend our own legacy far beyond our personal influence. The future isn’t built in isolation—it’s built-in collaboration.
KEY POINT 3: YOUR ROLE IN SHAPING A BETTER WORLD
I’m here to tell you: you’re not here by accident. Your life, strengths, and experiences are uniquely yours for a reason. What you’ve been through has prepared you to serve in ways no one else can. Your legacy doesn’t come from waiting for the perfect moment—it comes from choosing, right now, to use what you have to shape a better world. When you step into your role as someone who leads with gratitude, courage, and faith, you inspire others to do the same. That’s how change happens. One person—one decision—at a time
CONCLUSION: THE LEGACY YOU CREATE
Your legacy isn’t written in stone—it’s written in the lives you touch, the challenges you overcome, and the values you live by every single day. Stop waiting for permission or perfect conditions. The time to act is now Lean into your purpose with everything you’ve got. Let gratitude guide you to take bold, decisive steps, not just for yourself but for the people you’re here to serve. The world needs your courage. Your future is bright because you’re choosing to create it. So, take the first step. Your legacy isn’t just waiting for you—it’s already in motion. Go out there and make it extraordinary.
EVOKE PHYGITAL MARKETPLACE
The Evoke Phygital Marketplace is launching soon! Sellers can now sign up to showcase their products—whether handmade, tech, or fashion—to a global audience. Don’t miss this opportunity to grow your business effortlessly!
• Register today at www.evokemarketplace.com to list your products.
• Special rewards for early registrants — Marketplace opening to the public soon!
EVOKE GRATITUDE TOKEN
The Soul of the Ecosystem
The Evoke Gratitude Token (EGT) is more than just a unique reward system—it’s the beating heart of the Evoke Ecosystem, fueling connections, transactions, and innovation within the Evoke Marketplace. Built to merge technology and humanity, EGT transforms how we think about commerce, creating a space where every exchange has meaning.
WHAT IS EGT?
The Evoke Gratitude Token (EGT): A blockchain-based utility token that enhances the marketplace experience by enabling secure purchases, unlocking discounts, and fostering community engagement. While EGT holds no monetary value, it drives the Gratitude Economy, promoting ethical business practices and collaboration.
At its core, EGT is a blockchain-powered utility token designed to simplify transactions, build trust, and foster a culture of gratitude. Whether you’re purchasing products.
The Evoke Phygital Marketplace is launching soon! Sellers can now sign up to showcase their products—whether handmade, tech, or fashion—to a global audience. Don’t miss this opportunity to grow your business effortlessly!
THE CHALLENGE 365
A movement of Gratitude & Giving
At ELEVATE, we believe in Purpose Before Profit—spreading kindness, giving back, and rewarding those who make a difference.
REWARDS INCLUDES:
• EVOKE Digital Sports Watch ($399 value)
• CS Signature Gaming Noise-Canceling
• Headphones ($199 value)
• Carbon Fiber Apple Watch Case ($199 value)
• 100 Gratitude Tokens (1EGT = $1 on EVOKE Marketplace)
HOW TO PARTICIPATE
• Join our Exclusive Entrepreneur Community
• Like and Follow all our Social Media Channels
• Share an act of kindness in the comments
• Like, share & engage with our posts
• Tag 3 friends & invite them to follow
• Mention ELEVATE in your stories or posts
Winners announced weekly—simply cover the shipping cost!
Join the movement and make a difference. Your act of kindness could be rewarded today!
Disclaimer: The EVOKE Gratitude Token
The EVOKE Gratitude Token is a utility token designed for use within the EVOKE Ecosystem as a symbol of appreciation and acknowledgment. It holds no cash value and cannot be exchanged for any form of legal tender or monetary compensation. The token is not an investment vehicle and does not provide ownership, equity, or profit-sharing rights in any project or organization. Users may use the token to access and purchase products or receive discounts on the EVOKE Marketplace, but it should not be perceived as holding any intrinsic financial value or creating any legal obligations. EVOKE Gratitude Token is purely for community engagement and rewards, without any financial claims.